TikTok is introducing a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the company announced that it now features over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a rise in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a phrase for inferior, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, including computer-generated images to science explainers, and we want to provide users the option to see more or less of that, according to their own likes,” commented a platform representative.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its app tagged as artificially created. Collectively, in excess of 100 mn media items are uploaded to the service every day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the content preference setting in the platform and picking AI-made media. Further subjects that can already be adjusted under the tool include current affairs, fashion, beauty, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to label convincing AI-made content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth apply an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2m educational fund for experts and groups to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has supported its content review process, amid controversy over plans to cut jobs for hundreds of safety staff in Britain. It is set to eliminate hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can shield workers by removing the most distressing content before it gets reviewed by people. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a extensive automated help is proving valuable operate efficiently.”
